LADbible x Playstation5

2021

Art & Creative direction, Digital

As the PS5 launch date approached, anticipation soared among fans globally, leading the LADbible Group to initiate a more imaginative marketing campaign. They encouraged their employees to take the day off and enjoy the PS5.

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Crafting the launch campaign of PlayStation 5 for the LADbible Group was a dynamic journey.

Centered on their vibrant social media platforms, I wove together static and motion designs to illustrate a captivating narrative: every LADbible employee had the day off to dive into the excitement of the PS5's global release.

The project was recognized with 2 awards:
• Commercial Campaign of the Year 2021 by the Campaign Media Awards
• Best Use of Native Advertising / Sponsored Content of 2021 by the Digiday Marketing & Advertising Awards Europe

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