LADbible x Playstation5

2021, Creative Direction, Design

Awards: 2

As the PS5 launch date approached, anticipation soared among fans globally, the LADbible Group initiate a more imaginative marketing campaign. They encouraged their employees to take the day off and enjoy the PS5.

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Creating and leading the PlayStation 5 launch campaign for LADbible Group was an exciting project.

Using their lively social media platforms, I combined static and motion designs to tell a fun story, every LADbible employee got the day off to enjoy the PS5’s global release.

The project was recognized with 2 Awards:
• Commercial Campaign of the Year 2021 by the Campaign Media Awards
• Best Use of Native Advertising Content of 2021 by the Digiday Marketing & Advertising Awards Europe

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