National Lottery x TeamGB

2024

Art Direction, Print, Digital

National Lottery players help fund over 1,000 athletes, which allows them to train full-time, have access to the world’s best coaches and benefit from pioneering technology, science and medical support – this is vital for their pathway to the Paris 2024 Olympic Games.

‍National Lottery & Leo Burnett

Working with Leo Burnett as a Senior Designer across National Lottery’s conceptual brand campaign for Paris 2024.

The brief was to visually capture the significant impact that National Lottery players have in supporting each Team GB athlete through their contributions.

My aim was to showcase this support by 'connecting' the message with the athlete during their pivotal moment.

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